Thom Gruhler, Corporate Vice-President of Windows Phone Marketing at Microsoft during the keynote address at WPC today said that Microsoft will make Windows Phone the best enterprise class mobile interface. He also acknowledged that “Smartphone users today don’t know about Windows Phone and that’s a problem we intend to fix,”. I think its a good sign to see that Thom actually understands the real position in the market. He demoed all the Windows Phone 8 features so far revealed such as the new Start Screen, the new Wallet and NFC experience, the ability for enterprise to sideload apps, encryption features. etc,.
Speaking to ITWorldCanada, Darren Bibby, Program Vice-president of software channels and alliances research at IDC has expressed his views on upcoming Windows Phone 8 in Enterprise world as follows,
“I’ve heard some very, very strong things about Windows Phone. It’s altogether possible these (phones) could be poised for one of these massive upswings,”The key opportunity for channel partners with Windows Phone 8 is the fact that it will be so well integrated with the rest of Microsoft’s growing stable of offerings, including Azure cloud, the upcoming Windows 8 operating system, and the new Surface tablet, Bibby said.“The thing I like is if I can get Windows 8 on my laptop, tablet and phone then I can start using Microsoft PowerPoint slides across all three,” Bibby said as an example. “You can’t go very easily between a laptop to an iPad and back to your laptop. It’s just very difficult. But if I can work on my PowerPoint document ….keeping the file format intact throughout…that is very powerful.”“If it’s all integrated, that’s been (Microsoft’s) success story,”
