maanantai 30. heinäkuuta 2012

Analysis - Nokia progressing through challenging transition with Windows Phone


 Nothing too shocking, really.  Keep in mind that this is a company that was once the largest phone manufacturer in the world, driven by Symbian and feature phones. Nokia now has to find its place in the smartphone market, and this position will really depend upon the market success of Microsoft’s Windows Phone platform. 
With that in mind, Nokia shipped 4 million Lumia phones during Q2.  It may seem like a drop in the bucket compared to iPhone or Samsung (Android) numbers, but when you compare it against RIM’s latest quarter (the shipped 7.8 million BlackBerry phones), it shows some forward momentum. 
Overall, Nokia sold 73 million phones. That’s 69 million non-Lumia phones. The company’s huge challenge is to hang onto the low end of the feature phone market (under attack from Android) while also converting many of its Symbian smartphone users onto Nokia-branded Windows Phone products in the future.  It’s a tall order, but Nokia has a pretty good fighting chance...