Nokia has today announced in a press release that a number of apps and games are to be exclusive to Lumia Windows Phones. At CTIA Wireless 2012, the manufacturer has focused on creating original app experiences to Lumia customers by building relations and forming partnerships with developers. Marco Argenti, SVP, Nokia Developer Experience, added the following comment.
"We are focused on delivering great, locally relevant apps, and importantly, those which offer unique, exclusive and original experiences. With Nokia Lumia smartphones now available in 48 markets, developers are rapidly recognizing the business opportunities and creating their best work for our consumers."
Nokia has already built a strong arsenal of apps in their OEM collection, including the likes of Nokia Drive, Transport, Maps, Music and the recently unveiled City Lens. Crawford Del Prete, EVP, Chief Research Officer, IDC, had the following to comment on Nokia's progress with moving to Windows Phone and building developer relations.
"Nokia has achieved much in a short space of time when it comes to key brands and partners creating apps for Nokia Lumia customers. We believe developers are now moving away from simply porting, to create new innovative and high-design apps that fully leverage the Windows Phone Metro UI and features such as live tiles. With new and exclusive apps launching on a regular basis, and Nokia Lumia rapidly expanding into new markets, Nokia and Microsoft are demonstrating meaningful differentiation for consumers, developers, operators and retailers."
