lauantai 9. kesäkuuta 2012

Analyst checks finds Nokia Lumia 900 continue to sell well in US, not fazed by the HTC One X

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There is an opinion that Nokia Lumia 900 sales have dropped off in May after a high profile launch in April, with the coming arrival of increased competition from the HTC One X
Pacific Crest’s James Faucette writes that following his “checks” with U.S. carriers’ sales reps he found May’s handset sales were up in general versus  April, as is seasonally to be expected.  Regarding the Nokia Lumia 900 and the Lumia line specifically he found that “reasonably good” in May, writing:
Sales of Nokia‘s (NOK) “Lumia” line of phones, developed with Microsoft (MSFT) were Our checks indicate that sales of Nokia’s flagship Windows phones, the Lumia series, continued at run rates in the United States roughly equal to those we detected a month ago. We continue to believe that Lumia 900 sales at AT&T in particular are benefiting from an extremely broad advertising campaign, which may also be helping out sales of the Lumia 600 at T-Mobile by giving the Lumia platform greater overall exposure. Our checks indicate that sales of Lumia products in Europe likely increased from April.
If Nokia is able to maintain sales month on month despite competition from high profile Android handsets it is likely Windows Phone would be able to boost its current US retail market share from its current 3.2% according to Kantar to a more significant 5%, which should cement its position as the 3rd ecosystem in US.